It’s so funny how you can have opportunities unexpectedly arise at any moment. I went to a conference last summer and one of the vendors was Dunkin Donuts. There was a nice smiley blonde who I chatted with while getting my coffee during the break and she gave me her card. Her name was Lindsay also so of course I took a second glance. She was super sweet and fun to talk to. 

A few months later, my spa was one of the participants in a large outdoor festival. She ended up being there with Dunkin again and I invited her over to get a braid at our braid bar and chatted some more. A few months later after that, Lindsay invited me to a new Dunkin breakfast release and we were able to catch up and I got to learn more about the PR side of things.  My point is that you never know who you are talking to and where that may lead in your professional life. 

And now Lindsay is on the podcast! 

Lindsay is an intuitive problem-solver, having honed her public relations, social media and event planning skills in areas ranging from association management to corporate strategy to social events. She began her career at a Nashville public relations firm and  Prior to joining PivotPR, she led the social media and marketing efforts for a Charlotte-based boutique workout studio. Lindsay also worked as an event planner in Nashville, T.N. serving corporate and social clients at the downtown area’s top venues, ensuring every detail was taken care of and the event was flawless. Throughout her career, she has translated business objectives into success for brands of all sizes from Dunkin’ to the Tennessee Automotive Association to local restaurants and boutique fitness studios. She has secured print, digital and broadcast placements across the Southeast and has developed strong relationships with many of the top influencers in the Carolinas. She holds a B.A. in Human & Organizational Development from Vanderbilt University. Lindsay, a Winston-Salem, N.C. native, serves on the Children’s Home Society of North Carolina Leadership Council and volunteers with Heart Math Tutoring.  

If you want to learn more about the world of PR, how it can help your business and where to start then tune into the show to learn the scoop on what PR can do for you! 

Welcome Lindsay Haynie of Pivot PR.

Show Highlights:

  • How is a PR agency different from a marketing agency? Does a PR agency do the social media as well or do you need a sep person for that?
  • How can a PR agency help a small business? 
  • What should clients be looking for in a PR agency?
  • How long should you give a PR agency until you see results?
  • Do PR agencies usually require a retainer or are they able to work on a certain project?
  •  If a small business owner is starting out and cannot hire a PR agency, what are some ways they can get their name out there?
  • What is the best way to look for a PR agency? Do you think they need to be local?
  • For small business owners who also work on the branding side, what tips do you have for working with PR agencies?

To learn more about Pivot PR,  follow along on their social channels at:

Instagram: @pivotpr